Like so many small businesses, The Accurate Wordsmith employs only a few people—the two founders. This isn’t unusual. In fact, companies in the U.S. having fewer than 100 employees comprise the largest proportion of business employment.

Most small business owners must handle marketing, advertising, networking, financing, supplies and customer service. Yet, many small business owners seldom incorporate daily writing about the business into their practice. By integrating writing about their business and writing clearly, persuasively and powerfully, business owners can make their case to their customers.

From Fast Company, here are some tips for getting the most out of writing daily content for a business.

Think about a headline that tempts the reader’s curiosity to click through to read the whole story.

Use numbers. A small but important outcome from research is that digits instead of written numbers (i.e., 10, rather than ten) work well in headlines and higher numbered lists (i.e., “100 Ways To…”).

The most powerful source to activate our brains is storytelling. Knowing the audience well, understanding the audience goals, using simple word choices and short sentences and tailoring words to the audience will produce dedicated, responsible followers and customers or clients.

The Accurate Wordsmith is both a consultant and copy writing company. Connect at 520-955-2468 or [email protected].